Byron Fry: Dual European HQs became a post-Brexit norm. Now a more polycentric approach is emerging
When I was working with IDA Ireland after the Brexit referendum, it was remarkable how meetings with C-suite execs often slumped into something more akin to a therapy session. They would vent their frustration with the then Conservative-led government and its seemingly dogmatic desire to drive through a hard Brexit. The vast majority were deeply frustrated by the move and the practical challenges it posed to their industry simply for the pursuit of ideological fulfilment and the placation of Tory hardliners. Pre-Brexit, UK and EU firms had taken passporting for granted – an EU policy authorising regulated firms to market…
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