Digital first, but not digital only: Mediahuis Ireland’s new CEO on subscriptions, AI, and print

Digital first, but not digital only: Mediahuis Ireland’s new CEO on subscriptions, AI, and print

Digital first, but not digital only: Mediahuis Ireland’s new CEO on subscriptions, AI, and print


When Sheena Peirse is asked about her leadership style, she laughs and stalls. “Oh God, that is an awful question,” she says, before describing herself as transparent, open, and communicative.  Then Peirse, the newly minted chief executive of Mediahuis Ireland, adds a word that comes up again and again in our conversation: impatient. “I like change, and I suppose if we’re going to change, you might as well do it sooner rather than later,” she argues. Her colleagues say much the same. When I spoke to senior figures in Mediahuis Ireland ahead of our interview, one observation cropped up more than…