Curves and courage: Sinéad O’Brien on building a brand that empowers others
When influencer and entrepreneur Sinéad O’Brien was in the midst of her modelling career back in the early aughts, she was one of the few so-called “plus-size” girls on Irish books. “I hate that word,” she says via Zoom from her kitchen table in Limerick. “It feels and felt demeaning. Also, plus-size at that stage was anything from a size UK10.” As a regular addition to regional photoshoots and catwalks, O’Brien, who sat between a UK16 and UK18 at the time, routinely had her needs overlooked; choices that were regularly reduced to simple logistical issues. “The people hosting the shoot…
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