Life after Line Up: David McHugh on building – and selling – a sports marketing firm
David McHugh bristles at the word “agent”. He’s heard it too many times. The caricature is well-worn: the Del Boy figure, the Mr Five Per Cent, the man behind the curtain with the handshake deal. But it’s not how McHugh sees himself. Nor, more importantly, is it how he sees his business – and it is certainly not how he runs it. “I would certainly always say to people I’m not an agent,” he says in this episode of Sports Matters, a podcast series sponsored by the law firm Whitney Moore. “We’re an agency that supports talents, brands and rights…
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