A profound change that makes marketing redundant: Martin Scott’s take on AI

A profound change that makes marketing redundant: Martin Scott’s take on AI

A profound change that makes marketing redundant: Martin Scott’s take on AI


“We are entering an era where machines are doing things which are very difficult for us to explain in simple ways. Now machines can respond as if they understand subtle nuances of language, emotion and context in a way that we really only thought humans would,” said Martin Scott.  “Geoffrey Hinton (the godfather of AI) himself was very surprised when a machine called PaLM (Pathways Language Model – Google’s internal LLM) explained a joke to him. This troubled him because he had never really expected an artificial neural network engine to be able to grasp the subtleties of humour. He…